THE DFKT MINDSET
The Core of DFKT is built up by three parts.
The first part is the DFKT mindset. The DFKT mindset means turning your defects or shortcomings into strengths by accepting that they are what makes you unique and the person you are. It doesn't matter whether they are mental, physical or societal. By accepting these shortcomings and thinking positively about them you can live a happier more confident life. Or you can work on them to feel better. The goal here is to use DFKT's designs, prints and graphics to help you think more forward, feel positive and be your best self. I hope to remind you of that every time you see a DFKT piece.
The second part is to ensure that you can look good and style fire outfits in clothes that are easy to style. They should also be comfortable to wear and thus easy to feel good in. The goal is for the clothes to make you feel more confident and proud about yourself when you look in the mirror.
The third part is that the clothes must also have good prices and be affordable but still give you a lot of bang for your buck. The intention is that DFKT should be more affordable than competitors and give more bang for your buck than they give.
For streetwear enthusiasts who want to dress nicely and feel good, DFKT is a clothing brand and a way of thinking that makes it easier to style good looking and comfortable outfits and maintain a positive mindset at a better price than what other clothing brands offer.
DFKT. It’s a mindset.
DFKT Clothing is based in Lund, Sweden and was started in 2017 but registered in 2019.