THE DFKT MINDSET
The Core of DFKT is built up by three things.
The first is the DFKT mindset. The DFKT mindset means turning your defects or shortcomings, whether they are mental, physical or societal, into strengths by accepting that they are the ones who make you unique and the person you are. By accepting these shortcomings and thinking positively about them, you can either live a happier, more confident life with them, or work on them to feel better. The goal here is to use DFKT's designs, prints and graphics to help you think more forward and feel positive, and to remind you of that every time you see a DFKT piece.
The second is to ensure that you can look good and style dope looking outfits in clothes that are easy to style. They are also comfortable to wear, and thus easy to feel good in. The goal is for the clothes to make you feel more confident, proud and happy about your clothes and yourself when you look in the mirror.
The third is that the clothes must also have good prices and be affordable, but still give you, the customer, a lot of bang for your buck. The intention is that DFKT should have a better price than competitors and give more than they give.
For streetwear enthusiasts who want to dress nicely and feel good, DFKT is a clothing brand and a way of thinking that makes it easier to style stylish and comfortable outfits and maintain a positive mindset at a better price than what other clothing brands offer.
DFKT. It’s a mindset.
DFKT Clothing is based in Lund, Sweden and was started in 2017 but registered in 2019.